Technology and Innovation in Women’s Intimate Apparel

7 Mar

Technology and Innovation in Women’s Intimate Apparel

This week I wanted to look a little deeper into the science and technology of lingerie to have a better understand of how to format my project.   We always think that lingerie is constructed of basic materials like; cotton, satin, silk, elastic, and polyester.  But, I came across this week several articles that discuss the innovation in women’s lingerie.

While looking through the I came across a great article about Playtex.   Playtex is one of the largest women’s lingerie companies around.  They have recently come up with a Wi-Fi Bra.  The bra is constructed of patented Flexi–Support Panel, which is supposed to give more support and give the breast an enhanced shape.  It also has flexible plastic, which replaces traditional underwire.  It’s supposed to make a women look 10 years young.

I can see this bra giving us women more support and a better shape.  But, I can’t see how it can possibly make us look younger. This is probably a bra we would need to try on to see the difference.

Intimacy 2.0 by Studio Roosegaarde has taken technology and combined it with lingerie.  The garments are made of opaque smart e-foils, which can become very transparent the closer you are to the person wearing the garment.  This is intimate apparel should probably be worn for those special private moments between a couple. Studio Roosegaarde has also developed a line of dress for the red carpet. The dress is made of leather and smart e-foils.  The dress seems to be the opposite the stronger your heartbeat is the less transparent the dress becomes.  Lately, with all the wardrobe mishaps on the red carpet, I would recommend this type of dress.  Not unless you’re looking for some attention.  Check out the YouTube video I on the website it’s really interesting.

Amoena Mia is a women intimate apparel designer who has created a great innovative way for women to stay cool.  Amoena Mia has constructed a bra made from outlast fabric, which is made of a densely saturated micro-capsule.  That when the bra makes contact with a women’s body it helps regulate her body temperature.  It’s also supposed to help prevent few rashes and less irritation. This bra is perfect for the upcoming spring and summer weather that is just around the corner.  It’s also a great idea for athletic women, and women going through the change of life.  The bra is also constructed for women of all sizes; it ranges from size 32 to 46 and up to a J cup size.    Amoena Mia has also developed a line of swim wear as well, click on the website to check it out.


When it comes to full size women it’s hard for them to find bras that comfortable and affordable. has come up with a bra that is designed for full size women. The size range from 38B to 54G, and the cost is ranges from $26.99-$31.99 based on the size.  The bras are also very innovative; the bras are made with a super pliant and lightweight silicone extra-wide gel straps.  The bra is called “fort Choice Gel Strap Bra”, its use to help give more support without hurting shoulder with the traditional bra straps.  The bras come in a large vary of colors and textures as well.  To read a little more click on the website below to see the YouTube video as well as the article as well.

I have found some great articles combine innovation and technology in women’s lingerie and intimate.  I never knew that lingerie and intimate apparel has involved so much over the years.  But, it’s truly amazing to come across such, interesting articles to learn from and share.



The Lingerie Journal and being U.

4 Mar

  The lingerie business seems to be growing and growing every day.  When you think that we have seen it all, something else comes along and grabs our attention.  While reaching some trends in lingerie, I came across this interesting website called it’s called “The Lingerie Journal”.   It’s a great website for retail companies and independent retail owners; to research current trends, use as a resource, current features, and get some expert advice.  Retailers can also look access new collections via video to help them increase profits for their business.   It’s also a great source for new designers to break into the industry as well.

While looking through the articles and trends on “The Lingerie Journal”, I came across two new lingerie designers (Sadia Sisay and Sumana Mukhopadhyay).   They have a new line of lingerie that was designer with women of color in mind. The line is called “being U”, the line is designed to fit women of many shapes and sizes.  But, its purpose is to provide women of all nationalities and skin tones with lingerie and underwear that match their complexions.  They are also constructed not only fit more comfortably, but they design to be long wear as well. 

Currently, the line has not been launched to the public not as of yet.  It made its debut Jacob K. Javits Convention Center, New York on Feb 21, 2012 – Feb 23, 2012.   It’s also a hot topic on Facebook and Twitter.  I can’t wait to see the actual line in retail stores.


Trends in Fashion and Social Media

26 Feb

Do you often wonder if the outfit you’re wearing is fashionable enough?  You want feedback about your personal style, but want more than just the opinion of your friends and family.  Here is a great website where you can snap photos of yourself and post them on this site so that people around the world can give their opinion of your personal style.  It’s called Style Mob!  It’s a social media site that helps create fashion does and don’ts.  Personality I’ll take the opinion of my friends and family, I don’t need the opinion of others classify my sense of style.  But, I do find it interesting and a great way to create fashion trends.  Check it out and let me know what your opinion of this site is:

Macy’s Partners with ShopNbc

19 Feb

Macy’s amazes me how they have kept business new and fresh lately and also maintained their old customers as well.  Macy’s is very active with the internet, social media, and also within their stores.  The stores have been remodeled over the years to be very modern and appealing.  They offer a lot of discounts and promotions especially joining forces with many charities.  They have lots of celebrities processing their merchandise thru them.  They have also added new designers as well as keep up with the trends with their old ones.  But, recently I have noticed they have taken their business to another level.  Macy’s have partner with ShopNBC and launched goods from there Cellar department not only live actually today 2/19/2012, but they have products on the ShopNbc website as well.  Macy’s is so creative and ways think outside the box.  I love how they take risk, and they for the most part works for them.



Old Navy move to keep business coming.

14 Feb

Old Navy is currently expanding it’s business by adding new ventures. Old Navy is retailer that seems to keep their head above water. They are constantly coming up with new ways to keeps sales up. They are already have a iphone app. Now they are joining forces with “Snap Appy” to create and app for Andriod app. Way to go Old Navy! They really know how to keep their business coming to them. Check out the article below.

Diane Von Furstenberg 2012 spring collection. “It’s floral heaven”. Her collection always keeps a little of her traditional wrap dress, with exciting new pieces that are to die for.

7 Feb

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7 Feb

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