Archive | Uncategorized RSS feed for this section

Ladybugk T-shirts

19 Jul

Inspiration! home of the famous “Hello Kitty” franchise has completely inspired me.  Hello Kitty is a very bright colored, fun, and extremely happy brand.  That has fashion that can be worn by men and women of all ages, and yes I said men.  Hello Kitty has a very bold graphic style that gives new comers like myself some ideas to create my own fun fashionable trends for my t-shirt line.  Check out the site posted below and let me know what you think.


Academy of Arts University / Sp 2012/ Fsh 638/ mod 13.2 (JC Penney Business)

3 May

Hello All,

Earlier this semester I didn’t and article on JC Penney’s new selling strategy.  At that time it was effecting the stores overall profits, and customers where not happy with the no-coupons and sales.  Well, now the change is starting to affect the vendors that are sold in the stores.   Both The Jones Group Inc. and Iconix Brand Group Inc, stocks have gone down.  Even thou, JC Penney have recently had a slight increase in their stocks.  Iconix Brand Group and Jones Group are looking to take their business elsewhere.    Gloria Vanderbilt and Easy Spirit brands are some of the popular brands that are sold there.  Those two vendors have had increase sales since the change.  Yet, JC Penney has decided to drop them to bring in anew vendors.

As we all develop our clothing lines and look for locations to successful launch our collections.  New like this can be very unsettling.   Would we want to start off having our collections sold in a store that is struggling due to change?  Could we be successful with a company how seems to be taking a really dramatic risk? Personally I don’t think I would want to take a chance, especially because I’m a brand new vendor.   They don’t seem to want to support their vendors that they have had for years.   What do you think?


Academy of Arts University / Sp 2012/ Fsh 638/ mod 12.3 (Rago Shapewear)

27 Apr

Rago wear is a new line of shape wear designed to make a women look as if she lost that extra 5 pounds to fit that perfect dress. Rago wear is very affordable way to look slimmer on a tight budget.  Rago wear is design with three ways of making a women have that hour glass look without the pain.   Rago is design to constantly main a woman’s silhouette, it uses the best high density lyrca for holding, and finally its design to look like a woman’s skin and it does not roll back or dig into a woman’s skin.  Rago gives a woman total support without the feeling pain or making her pass out. There are also different levels of support of each item; they range from light, moderate, firm, extra Firm, and soft Control.  Prices range from a pair panties starting at $12 to corset dress at $175.  Also is attached a video from the Dr. OZ show that show a few of the items at are available. 


YouTube video from the Dr. OZ show

Company Website


Academy of Arts University / Sp 2012/ Fsh 638/ mod 10.1 (Pinterest)

5 Apr

While research for this week’s journal I came across a great new social media site called “Pinterest”.  It is a social media site that works like a virtual pinboard.   On the site you can develop ideas, plan events, and organize the things that are important to you.  You can post your own ideas, view others ideas, or use the site to become inspired by others.  You can share your own personal style ideas and allow others to give you feedback. They even have a “How to Do” section for those of us who would like to learn something new.   I think this is a great site for us to help develop our business concepts and maybe even achieve goals.  They also have and App for those with and Android, IPAD, IPHONE, or IPOD Touch.  I also attached an article from CNN money on how the business has grown from July 2011 to February 2012. I have also attached article from USA Today that tells you how to use the popular website.  Check it out.

Academy of Arts University / Sp 2012/ Fsh 638/ mod 9.2 (Kohl’s Department Stores New Changes)

29 Mar

To be quite honest I have never been a big fan of Kohl’s department stores.  But, the other day I was driving by a Kohl’s location that recently open in my area about a year or two ago.  I had time to kill and thou that maybe I could get some ideas for our up and coming project in the store.  While walking around I Kohl’s I notice that all the sales signs are no longer paper, they have a mixture of paper signage and new computerized signs on top of the clothing fixtures.   While shopping in the store I noticed that the lights were not as bright as a normal department store.  But, they have an announcement that comes over the overhead speakers stating that the store receives its electricity from solar powered panels from the roof of the building. 

My recent visit to Kohl’s had me wanting to know more about what is currently going on with Kohl’s department stores.  So I researched and found and article on WWD that gave me a better incite.  To the new changes that are going on in Kohl’s stores.

According to the article Kohl’s is has currently open eight in seven states that have the following:  “Updated checkout stations, newly designed shopping carts, reinvented beauty departments, fitting-room lounges, expanded customer service areas relocated to the front of the store, in-store kiosks and electronic signs for all departments.” Along with these eight stores that have been remodeling 50 current stores.  Which the store I visited must have been one of the 50 stores, it was very inviting and much easier to understand the signage.  I asked one of the employees how they liked the new store set up.  She stated that she likes that fact that she does not have to update the signage for anymore.  There are no more signs left behind with the wrong pricing on them anymore.  So they are not giving the customers discounts, because the old sales signs where left up by accident.

The whole store was very modern compare to my last visit in that location. Even the fashion choices have improved since I last shopped in Kohl’s which a plus is.  The only thing I think they should improve on is making the light brighter.  If I was a designer I would want my clothing to sell in Kohl’s.  Kohl’s seems to be keeping up with current trends not only with fashion but also with store set-up.


Academy of Arts University / Sp 2012/ Fsh 638/ mod 8.2 (Emilio Cavallini Fall 2012 legwear collection)

22 Mar

Emilio Cavallini has really out done himself, with his fall 2012 legwear collection.  I came across this amazing runway show of his from February’s Mercedes-Benz Fashion Week in New York; there is where he shared his legwear collection entitled “”Risque Business”.  The collection was inspires by 1950’s pin-up model Bettie Page.  Some of Madonna’s dancers during the super bowl halftime show where wearing some of the legwear.  The styles of the legwear range from shocking to chic in prints of black floral lace, tattoo motifs, fishnets, and shredded tights.  He also introduced bold stripes, dots, animal prints, plaid, chevron, houndstooth, argyle and paisley.  They are also made for men as well so, I guest Cavallini did not want to leave anyone out.  The legwear for women can range in price from $12-$142.50 base it you get the luxury line or not, which is not that bad for Cavallini.  The unisex line is only $27, which is also not that bad either.


Here are the websites attached below:


Runway show:


Online Boutique:



Academy of Arts University (Spring 2012) Fsh 638 Journal – Control Freak Shaper

16 Mar

Came across some another new concept in women’s underwear this week.  I found and interesting article for a company called “Wacoal” and their new Control Freak Shaper underwear for women.  The concept of this new line of underwear briefs is that they only come in two silhouette shapes.  The line is designed for women who either have a pear shape or apple shaped waistline and bottom.  The apple shaped underwear has tummy control panels and it is also built to lift a women’s bottom.  The pear shaped underwear designed for a smaller waist and fuller hips. The slogan for the new line is “Your body, Not Just any Body”, which is interesting and catchy.  The line is going retail for $38, and will sell in sizes small to XXL.  This allows line to be purchase by women of many different body sizes.  The line is schedule to launch on April 1, 2012.  It’s another interesting line of women’s inmates that has the everyday women in mine.  I can’t wait to see how it will be accepted.  I think that this will be a hot seller; women are always looking for ways to make their body silhouette appealing.